37
double barn door
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great377.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$313.52avg listing price — sweet spot $15–$100
Market size
Okay$107K$107K/yr · 149K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.2%return rate — above 5% kills the launch gate
Price range
Bad$19.95–$624.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale