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doorbell wire
Skip itSoft demand (+0.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$7.19–$45.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.12avg listing price — sweet spot $15–$100
Review moat
Okay1,858.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$117K$117K/yr · 89K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality