40
doorbell kit
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.08avg listing price — sweet spot $15–$100
Price range
Great$11.60–$52.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,059.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 84K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad7.6%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Returns