54
door stud
Worth a lookShows a sweet-spot price point ($41.45 avg), but a small market ($94K/yr) keeps it on the watch list.
Avg price
Incredible$41.45avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Good808.69avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.28–$133.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$94K$94K/yr · 70K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand