48
door strike plate
Skip itSoft demand (-7.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Review moat
Good658.97avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$186K$186K/yr · 367K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.02avg listing price — sweet spot $15–$100
Price range
Bad$2.98–$18.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch