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door sticker
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.69avg listing price — sweet spot $15–$100
Price range
Good$3.79–$46.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay2,226.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 509K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand