41
door shims
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good1,256.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.67–$21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$200K$200K/yr · 171K searches
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-17.6%90-day search growth — must beat 0% to launch