54
door push plate
Worth a lookShows a thin review moat (91 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Review moat
Incredible90.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.25avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.90–$57.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 53K searches