51
door plate
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-0.3% this quarter) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great412.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.66–$32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 267K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch