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door lock installation kit
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.12avg listing price — sweet spot $15–$100
Price range
Great$8.19–$60.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$499K$499K/yr · 256K searches
Review moat
Good1,330.06avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf