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door light
Skip itSoft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,172.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Price range
Okay$5.73–$18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 100K searches
Growth
Bad-40.8%90-day search growth — must beat 0% to launch