53
door latch
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-0.1% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great$1.0M$1.0M/yr · 2.1M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$3.96–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,317.06avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand