37
door latch guard
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Review moat
Great325.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Price range
Good$5.45–$27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Returns
Bad5.4%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$43K$43K/yr · 98K searches
Signals High Returns