50
door knobs exterior
Worth a lookShows a sweet-spot price point ($31.22 avg), but a small market ($71K/yr) keeps it on the watch list.
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Price range
Great$8.97–$112.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,129.88avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 51K searches