58
door knob with deadbolt
Worth a lookShows a sweet-spot price point ($39.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$39.58avg listing price — sweet spot $15–$100
Price range
Great$14.01–$90.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,374.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$245K$245K/yr · 125K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+2.4%90-day search growth — must beat 0% to launch