41
door knob lock cover
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.38–$28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,407.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 38K searches