60
door kick plate
Worth a lookShows a sweet-spot price point ($29.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.19avg listing price — sweet spot $15–$100
Review moat
Great143.98avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.63–$82.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Market size
Okay$239K$239K/yr · 350K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Signals No Dominant Brand