43
door jam
Skip itA deep review moat (7,480 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.49–$35.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 91K searches
Review moat
Bad7,479.95avg incumbent reviews — the moat a new listing must climb