50
door handle no lock
Worth a lookShows a sweet-spot price point ($20.23 avg), but a small market ($69K/yr) keeps it on the watch list.
Avg price
Great$20.23avg listing price — sweet spot $15–$100
Price range
Great$7.60–$65.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,149.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 59K searches