48
door cover
Skip itSoft demand (-56.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$21.55avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.42–$59.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$199K$199K/yr · 608K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad5,053.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand