63
door closer
Launch itA $2.2M/yr market growing +2.7% this quarter with returns at 3.7% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 845K searches
Avg price
Incredible$41.49avg listing price — sweet spot $15–$100
Price range
Good$6.88–$121.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,458.59avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand