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donut lamp
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$39.49avg listing price — sweet spot $15–$100
Price range
Great$14.00–$88.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great383.69avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 317K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier