35
dog house insulation
Skip itSoft demand (-75.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.57avg listing price — sweet spot $15–$100
Price range
Great$11.15–$123.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,200.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 70K searches
Growth
Bad-75.7%90-day search growth — must beat 0% to launch