70
dock lights
Worth a lookShows a sweet-spot price point ($43.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$43.07avg listing price — sweet spot $15–$100
Price range
Great$13.77–$101.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+93.6%90-day search growth — must beat 0% to launch
Competition
Great29%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$506K$506K/yr · 395K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,293.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand