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ditra heat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great147.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$139K$139K/yr · 44K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$394.02avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.19–$811.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price