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dimming light bulbs
Worth a lookShows a sweet-spot price point ($19.48 avg), but soft demand (-15.0% this quarter) keeps it on the watch list.
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$8.57–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,220.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$183K$183K/yr · 180K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand