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dimmer plug
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$11.80–$29.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$296K$296K/yr · 268K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,251.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Returns