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dimmable smart plug
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.97avg listing price — sweet spot $15–$100
Price range
Great$6.40–$53.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,717.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 56K searches