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digital timers for electrical outlets
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Price range
Good$9.80–$25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$234K$234K/yr · 210K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Bad7,110.91avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-15.7%90-day search growth — must beat 0% to launch