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dewalt
Launch itA $39.4M/yr market growing +3.4% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$39.4M$39.4M/yr · 29.3M searches
Competition
Incredible16%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$100.53avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,199.49avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.65–$752.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price