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delta cassidy
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.05avg listing price — sweet spot $15–$100
Review moat
Great215.32avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.47–$33.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad7.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 27K searches
Signals High Returns