47
decorative night lights plug into wall
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Good$6.27–$39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,821.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 98K searches