51
decorative light bulb
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (+0.9% this quarter) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.64avg listing price — sweet spot $15–$100
Price range
Good$7.30–$35.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,254.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$128K$128K/yr · 185K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand