55
deck paint
Worth a lookShows low returns (1.4%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$63.04avg listing price — sweet spot $15–$100
Growth
Great+66.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,783.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.28–$266.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 179K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price