60
deck lights
Worth a lookShows a sweet-spot price point ($28.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Price range
Incredible$15.27–$66.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+85.2%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$457K$457K/yr · 635K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,580.84avg incumbent reviews — the moat a new listing must climb