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deck lighting
Worth a lookShows a sweet-spot price point ($29.07 avg), but weak search conversion (1.8%) keeps it on the watch list.
Avg price
Incredible$29.07avg listing price — sweet spot $15–$100
Price range
Great$9.58–$61.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+84.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$207K$207K/yr · 400K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,897.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale