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deck light poles
Worth a lookShows demand growing +96.3% this quarter, but weak search conversion (2.2%) keeps it on the watch list.
Growth
Great+96.3%90-day search growth — must beat 0% to launch
Avg price
Great$58.90avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good687.77avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.23–$173.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$155K$155K/yr · 121K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Signals High Price