44
deadbolt strike plate
Skip itPrices mostly outside the sweet spot ($4.20–$14.10) — this niche doesn't clear our bar today.
Review moat
Great288.28avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Market size
Bad$44K$44K/yr · 76K searches
Price range
Bad$4.20–$14.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand