50
dead bolt
Worth a lookShows a sweet-spot price point ($22.66 avg), but high returns (5.1%) keeps it on the watch list.
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Price range
Great$9.54–$61.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,449.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$114K$114K/yr · 140K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Signals High Returns