56
cutting oil
Worth a lookShows searches that convert (17.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Price range
Great$4.90–$70.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$813K$813K/yr · 227K searches
Review moat
Okay2,002.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality