52
craftsman
Worth a lookShows a $4.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 3.9M searches
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good$112.10avg listing price — sweet spot $15–$100
Review moat
Okay2,430.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Price range
Okay$9.37–$312.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price