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craftsman socket set
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$97.01avg listing price — sweet spot $15–$100
Market size
Good$820K$820K/yr · 512K searches
Review moat
Good994.87avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.85–$327.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price