28
craftsman power tool set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,027.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$156.27avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Price range
Bad$13.13–$369.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 46K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price