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craftsman drill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$76.46avg listing price — sweet spot $15–$100
Market size
Good$786K$786K/yr · 245K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$23.26–$148.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,964.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price