47
cotton rope
Skip itA small market ($123K/yr) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,127.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$5.20–$26.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Market size
Okay$123K$123K/yr · 199K searches