45
cosco step stool
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$55.63avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$31.42–$113.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$344K$344K/yr · 157K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,688.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price