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copper mailbox
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$77.48avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good1,005.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 129K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Price range
Bad$9.85–$401.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price