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coors light neon sign
Skip itA small market ($96K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.02avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$9.42–$38.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good674avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 74K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality