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contour gauge
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.66avg listing price — sweet spot $15–$100
Price range
Great$9.81–$37.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$500K$500K/yr · 324K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,138.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch