47
construction rulers
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.03avg listing price — sweet spot $15–$100
Price range
Great$6.92–$51.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good590.59avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 89K searches